Your brain on Krispy Kremes

Courtesy EurekAlert! - Medicine and Health  Wed, 03/05/2008 - 23:00

What makes you suddenly dart into the bakery when you spy chocolate-frosted donuts in the window, though you certainly hadn't planned on indulging?

As you lick the frosting off your fingers, don't blame a lack of self-control. New research from Northwestern University reveals how hunger works in the brain and the way neurons pull your strings to lunge for the sweet fried dough.

Krispy Kremes helped lead to the discovery.


 

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