Why don’t health plans don’t provide their members with useful tools for their members to look-up and compare true out-of-pocket prices for health care services, based on their policy, coverage and deductible? If the plans did provide these types of tools, this would enable members to compare prices, evaluate costs before visiting the doctor’s office and save money for both the member and the health plan by finding the best value! Sounds too good to be true. Some employers are pushing for transparency and hiring outside vendors to provide their e