Direct-to-Consumer Drugs and Devices

Courtesy washingtonpost.com - Health  Tue, 05/27/2008 - 06:11

We're all pretty much accustomed by now to seeing TV ads for prescription drugs. They're a genre unto themselves: the healthy-looking folks who have benefited from some new medicine frolicking and gazing happily at one another, the serene music, the rapid-fire recitation of terrifying side effects...

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