| From Library Journal This genial book by New Yorker contributor Gladwell... |
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| Book Editorial:3
The Tipping Point: How Little Things Can Make a Big Difference Malcolm Gladwell 
Rating: 4.0/5 Stars Rank: 23 This genial book by New Yorker contributor Gladwell considers the elements needed to make a particular idea take hold. The "tipping point" (not a new phrase) occurs when something that began small (e.g., a few funky kids in New York's East Village wearing Hush Puppies) turns into something very large indeed (millions of Hush Puppies are sold). It depends on three rules: the Law of the Few, the Stickiness Factor, and the Power of Context. Episodes subjected to this paradigm here include Paul Revere's ride, the creation of the children's TV program Sesame Street, and the influence of subway shooter Bernie Goetz. The book has something of a pieced-together feel (reflecting, perhaps, the author's experience writing shorter pieces) and is definitely not the stuff of deep sociological thought. It is, however, an entertaining read that promises to be well publicized. Recommended for public libraries. -Ellen Gilbert, Rutgers Univ. Lib., New Brunswick, NJ Copyright 2000 Reed Business Information, Inc.--This text refers to the Hardcover edition.
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