| Little things can make a big difference (Kansas City, MO) April 9, 2005 -... |
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| Book - Customer Review:2
The Tipping Point: How Little Things Can Make a Big Difference Malcolm Gladwell 
Rating: 4.0/5 Stars Rank: 23 (Kansas City, MO) April 9, 2005 - 5.0/5 stars I was enthralled throughout, and had a real hard time putting the book down. The book is a documentary and yet is so interesting I just burned through it. One telling sign that a book has a big impact is how many pages I end up folding to ponder later. My copy of the book is full of those at the moment. The book looks at a number of factors that influence change. Malcolm presents a theory that there are three kinds of people, "Connectors", "Mavens" and "Salespeople". In doing a post hoc review of why Paul Revere was so successful and no one has heard of William Dawes, although both made the same night ride to warn of the coming British forces, the author postulates that the reason was because Revere was a "connector". He knew people, and that was the difference. By far the most interesting aspect was the study of the power of context. The examples of how the crime on the New York subway system was reduced are fascinating. It seems that there is a "tipping point" in regards to the general condition of a neighborhood, or in this case the subway cars, which have a large influence on crime. Called the "broken window" theory, it seems that allowing broken windows (or other deteriorating conditions such as graffiti), leads to crime because the mind perceives the lack of cleanliness and order to be a kind of permission to engage in "anything goes" behavior. The cleaning and repainting of subway cars had a profound impact on crime. An unusual "tipping point". There are applications that come flying out of this book. The "tipping point" for the total number of people who can reasonably function in a group, the small things that an organization can do to create a big difference, the book engages the imagination and creates a great deal of thought. While some may view some of the scientific evidence as anecdotal and less than perfect from a design and control aspect, this book is nonetheless fascinating and thought provoking. Highly recommended!
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