Arguably the best book ever on what is increasingly becoming the science of
persuasion. Whether you're a mere consumer or someone weaving the web of
persuasion to urge others to buy or vote for your product, this... read full editorial
2.
Journal of Social and Clinical Psychology
The materials in Cialdini's Influence is a proverbial gold mine.
3.
Contemporary Psychology
Influence is a joy to read. Cialdini deserves a pat on the back for
breaking the mold.
4.
Book Description
Some people just won't take no for an answer. In Influence, Dr.
Robert Cialdini explains the six psychological principles that drive our
powerful impulse to comply to the pressures of others and shows how we can
defend... read full editorial